The City Brand
The City brand strategy builds on the ‘Brisbane – Australia’s New World City’ positioning, with the brand idea ‘Journey of beginnings’ and brand attributes ‘Dynamic’, ‘Connective’ and ‘Surprising’.
The City is a destination brand that unites residents, visitors and businesses by creating a sense of place and belonging. It also drives the development and connection of The City products, precincts, events and lifestyle, and encourages locals to discover and experience the best The City has to offer.
Browse through the brand attributes and brand story for an insight into The City’s positioning.