Audit first step in connecting Brisbane to $20 trillion digital economy
The first step to position Brisbane as a global digital hub, our digital audit, is well underway and the results due to be released in November.
The audit, which began in September under the direction of Brisbane’s Chief Digital Officer Kieran O’Hea, is examining the digital practices of 500 small to medium-sized Brisbane businesses.
The aim is to identify where digital innovation is taking place across all sectors, the opportunities presented and areas where Brisbane Marketing’s Digital Brisbane team can make a difference.
The results will help the team understand the scale and composition of our current digital economy and inform the development of Brisbane Digital Strategy which aims to help Brisbane secure a stake in the estimated $US20 trillion digital economy.
Brisbane Marketing also convened a forum of Brisbane’s business and digital leaders in September to get first-hand information and feedback.
Through the Digital Strategy, Kieran O’Hea will be encouraging local businesses to harness digital technology to improve business efficiencies, grow their businesses, encourage export and global reach and ultimately increase profitability.
He’ll also be looking at how we can help build the capacity of Brisbane’s digital industries and increase our connectivity into the global digital community.