Brisbane – Australia’s New World City is Brisbane’s new brand.

The Brisbane Brand has been drawn from the remarkable depth of background research. Over 3,600 individuals from industry, government, academia and residents have contributed knowledge and experience over a 14 month period towards the brand identity.

Brisbane Marketing would like to thank all these devoted people who have worked together to firmly build Brisbane – Australia’s New World City. The Brand has been founded on the City’s imperishable principles: positive and forward-thinking, generous and optimistic, dynamic and down-to-earth, energetic and friendly.

The result of this city-wide collaborative effort is the Brisbane Brand Toolkit - a guide for businesses and people marketing the Brisbane City Region.

This application has been designed to allow Brisbane businesses and residents to easily draw 'on-message' content, while being inspired by a portfolio of rich visual elements, such as the brand elements, image library, style guide, and colour palette.

This exciting opportunity that this brand offers is its relevance and strength across business and tourism; supporting our economic development and community building aspirations for Brisbane.

We encourage you to be creative with the brand assets contained in the Brand Toolkit. We ask that you remain true to the Brisbane - Australia’s New World City brand, which was created by and for the people of Brisbane. And the brand elements should be used in an enthusiastic, innovative, vibrant and creative way.

By ensuring a clear and consistent direction across all marketing communications, we can work together in presenting Brisbane as green, sustainable, friendly, multicultural, creative, collaborative, energetic, liveable and progressive - quite simply as... Australia's New World City!

If you have any questions or queries, please contact the Brisbane Marketing – Marketing Team on 07 3006 6200 or marketing@brisbanemarketing.com.au

John Aitken
Brisbane Marketing CEO

Experience the Brisbane Brand Toolkit here