Familiarisations
Brisbane Marketing organises international and domestic trade and media familiarisations across Brisbane and the Greater Brisbane region. These famils aims to educate trade and media by providing a lasting impression about the diversity of Queensland.
Media familiarisations generate publicity worth millions of dollars annually in print and broadcast media.
Trade familiarisations provide the first-hand opportunity for retail and wholesale agents to experience accommodation and attractions for inclusion in their retail and wholesale marketing campaigns.
Hosting familiarisations provides the tourism industry with a cost-effective marketing tool, creating exposure for the supporting operators and regions to journalists, film crews and travel professionals.
For further information and to download a simple Tourism Queensland checklist, designed to assist you make the most of every familiarisation visit the Tourism Queensland website.
Please contact the Leisure Tourism team if you wish to participate in upcoming familiarisations.