The Destination Marketing Plan sets the framework and direction for all marketing activities for a destination including market research, brand development and management, advertising and promotion, sales, distribution and cooperative marketing.
Download the Destination Marketing Plan for Brisbane, Moreton Bay and Islands, Scenic Rim and Country Valleys.
Brisbane Marketing has partnered with RACQ to support the important drive tourism market within the Greater Brisbane region.
Drive Tourism Promotion
Download a map of the key Brisbane tourist drives:
Brisbane Valley Tourist Drive
Cobb & Co Tourist Drive
Mount Glorious Tourist Drive
Mount Mee Tourist Drive
Mount Nebo Tourist Drive
Northern Moreton Bay Tourist Drive
Southern Moreton Bay Tourist Drive
The youth and backpacker market is a critical leisure tourism sector for Brisbane.
Brisbane Marketing has completed an action plan for the youth and backpacker market, designed to increase the length of stay of this important market.
The plan shapes the next 12 months’ worth of activity to engage with this market before they arrive and while they are in Brisbane.
To find out more about this sector or the Brisbane Marketing Backpacking and Youth Action Plan, contact:
Leisure Tourism Executive
Ph: 07 3006 6233
The cruise industry is the fastest growing leisure-travel market globally. Queensland's unique location and features place it in an excellent position to capitalise on this lucrative growth opportunity. The opening of Portside Wharf in 2006 has been instrumental in increasing cruise ship bookings into Brisbane by 90%.
The Brisbane Marketing Cruise Ship Industry Guide is a practical resource for tourism businesses interested in engaging with Australia’s cruise ship industry.
Click here to download the Cruise Forum presentations by Abercrombie & Kent, International Cruise Council Australasia and Tourism Queensland.