With one simple question (What is your favourite spot in Brisbane?), this campaign will generate ‘authentic’ dialogue amongst locals about products, places and experiences in Brisbane they love the most.
To stimulate this ‘inside-out approach,’ a series of innovative creative devices will be executed with the one aim, get people thinking, discussing and sharing.
From radio, outdoor billboards and buses to online and social media - users won’t just see the campaign, they will create it.
To take advantage of a rising wave of user generated knowledge about Brisbane, we have created a series of triggers and devices that will feed through to our web-site (visitbrisbane.com.au) and advertising.
These include instant video creations for consumers to post online, public profiles linked to products, live displays, pop-ups, micro-sites, interactive blogs, facebook, twitter and more.
Brisbane is young, innovative, creative and progressive, and the “My Favourite Spot” program allows the consumer to speak to the city and its products with a sense of authenticity and enthusiasm, and to our favour, lets them be heard.