To provide direction for Brisbane’s brands and to ensure consistency through all material.
‘Australia’s New World City’
Australia’s
Quintessentially Australian – in a uniquely Brisbane way. Authentic and iconic, proud achievers – Punching above our weight
New
Forward thinking, creative, energetic and progressive. Fresh, youthful and enthusiastic. Setting benchmarks for the future.
World
Elevated beyond the domestic stage. Confident global outlook. Planetary aspirations.
City
Unique liveable urban communities. Central hubs of vibrant activity. Sustainable symbiotic connectivity – Green spaces, community, business and technology.
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