Welcome to Brisbane’s Brand Toolkit.
Beyond this page you will discover the Brisbane Brand Story –
a culmination of more than 3,600 interviews and workshops conducted
by Brisbane Marketing. The Brand Toolkit has combined knowledge,
experience and feedback from industry, academia, government and
residents to develop one simple application.
The result is a toolkit which provides an indispensable guide for
businesses and individuals marketing the Brisbane City Region.
The site has been designed to allow you to easily draw ‘on-message’
content through a single touch-point, while being inspired by a portfolio
of rich visual elements.
By ensuring a clear and consistent direction across all marketing
communications, we can work together in presenting Brisbane as green,
sustainable, friendly, multicultural, creative, collaborative, energetic,
liveable and progressive - quite simply as... Australia’s New World City!
I encourage you to both utilise and incorporate the Brisbane Brand assets
across your business.
Campbell Newman
Lord Mayor