Major Events
Brisbane Marketing works with local and state authorities, venue operators, event owners and the media to deliver a diverse, high-quality, year-round calendar of major cultural, sporting and lifestyle events for the city.
Our Major Events division works strategically with industry partners and takes a leading role in the coordination of event attraction and creative leveraging to maximise the participation of retail, marketing, tourism and business operators to ensure the economic and social benefits from events are maximised.
Brisbane’s major events calendar enhances our city’s profile and core destination product offer and directly shapes the image of Brisbane as a tourism, business and investment destination.
Brisbane Marketing works with our major event partners to provide extensive local, intrastate and interstate marketing support for key major events including the Brisbane International tennis tournament, sporting contests at Suncorp Stadium and the Gabba, major art exhibitions and theatrical productions. For more information on Brisbane's calendar of events visit www.visitbrisbane.com.au